INFORMATION ABOUT PROCESSING PERSONAL DATA
HERE AT LONGEST, WE ARE COMMITTED TO PROTECTING YOUR PRIVACY AND PERSONAL INFORMATION.
This policy sets out the basis on which we collect and process your personal data through your use of our website, our digital applications (Apps), and/or signing up for newsletters and other marketing activities either offline or online.
Any changes we make to this policy in the future will be posted on this page and, if appropriate, notify to you by email so please check this page regularly.
YOUR PERSONAL DATA
Information You Provide for Us
You will provide some or all of the following information to us when you purchase goods from our website, register a customer account, use our Apps, contact us, or sign up for newsletters and other marketing activities, either offline or online:
Your Identity and Contact Details -includes your name, email address, home postal address/billing address, delivery address (if different), and your contact telephone number;
Your Payment Details – your bank details and payment card details, however, your payment transactions will be encrypted by the acquiring bank so we will not retain any payment card details submitted by you;
Your Profile Data – if you register a customer account, this includes the profile you create to identify yourself when connecting to our website and Apps (including your username and password) and other data about purchases and your personal preferences; and Additional Personal Details – At your option, you can also provide additional personal information for us such as your date of birth, gender, product preferences and interests. This additional information would only be collected and stored by us for the purpose of analyzing sales to help us improve our products and services and for the purpose of any direct marketing which you may have expressly given your consent to.
Please Note: It is important that the personal data we hold about you is accurate and up to date. Please keep us informed if your personal data changes during your relationship with us.
We do not collect any categories of sensitive personal data and this website is not intended for children so we do not knowingly collect data relating to children.
Information We Collect When You Use Our Website or Our Apps
As you interact with our website and Apps, we also automatically collect usage and technical data (described below) about your device, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies.
Usage Data – includes details of products and services you have purchased from us, and information about how you use our website and our Apps;
Technical Data – includes:
- your Internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website;
- information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our website (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page, mobile applications traffic data, weblogs and other communication data ;
- if you use a mobile device to access our website or one of our Apps, the type of mobile device you use, a unique device identifier (for example, your device’s IMEI number, the MAC address of the device’s wireless network interface, or the mobile phone number used by the device), mobile network information, your mobile operating system, the type of mobile browser you use, time zone settings);
Other – We may also receive information from third parties we work closely with such as online fashion retail platforms, delivery services, credit reference agencies and fraud prevention agencies.
WHAT WE USE YOUR PERSONAL DATA FOR
Data protection law in the UE allows us to collect, use, store and transfer personal information if we have one or more of the following purposes for doing so:
To fulfill a contract with you; or
Where necessary to comply with a legal or regulatory obligation; or
Where necessary for our legitimate interests (or those of a third party) provided your interests and fundamental rights do not override these interests); or
For other reasons where you have expressly consented to those purposes.
Below are the ways we will use your personal data to fulfill your contract and/or for our legitimate interests:
Processing your order, including taking payment, supplying products and any after sales services such as cancellations and returns;
Identify verification and credit checking;
Keeping you updated on the progress of your order, we will usually communicate with you about your order by email, but we or our couriers may also contact you by phone;
Where you have registered with us, processing and administering your account;
Processing information required for competition, promotion or survey entries by you;
Allowing you to participate in interactive features of our service if you choose to do so;
Analysing sales to help us understand and improve our business;
Administration, analysis and assessment of our website and Apps and their performance, to understand and develop our business and for the improvement and optimisation of our website and any Apps; and
As part of our efforts to keep our website and our Apps safe and secure.
Direct Marketing – We need your consent for direct marketing communications. If you have expressly given your consent to receive direct marketing from us, whether via our website, Apps or in store, we may use the information you have given us for:
Delivering direct marketing, advertising and updates from us to you, such as telling you about forthcoming events, products, services and offers and updates and information about us;
Measuring and understanding the effectiveness of advertising we serve to you and others; and
Making suggestions and recommendations to you and other users of our website and our Apps about goods or services that may interest you or them.
At any time you can opt out of direct marketing clicking on the unsubscribe button at the end of the email.
WHO WE SHARE YOUR PERSONAL DATA WITH
We may share your information within the Longest and with our selected third parties for the purposes referred to above. For example:
Payment Acquiring Services to process your payment
Delivery and Courier Companies to supply your order;
Credit Reference & Fraud Prevention Agencies for credit checking and identity verification;
Analytics and search engine providers that assist us in the improvement and optimisation of our website and Apps;
Build and hosting service providers that help us to maintain the software that runs our website and our Apps. They provide us with reporting statistics, and serve cookies on our behalf to enable any website or Apps personalisation and sign-in functionality. Click here for more information on cookies.
Where you opted in to direct marketing, third party advertisers, affiliate marketing agencies and advertising networks engaged by us to select and serve relevant communications to you on our behalf.
We require all third parties engaged by us to respect the security of your personal data and to treat it in accordance with the law. Such third parties are only allowed to process your personal data in accordance with our instructions, and not for their own purposes.
Links to Other Organisations
Our website and/or our Apps may, from time to time, contain links to and from websites of our partner networks, advertisers and affiliates. If you follow a link these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
OPTING OUT OF MARKETING AND PREFERENCE UPDATES
If you no longer wish to receive direct marketing and updates from Longest you can unsubscribe at any time by clicking on the link in the footer of the email or using the ‘unsubscribe from all’ link within the email preference centre accessible through the emails. You can also amend your preferences within the email preference centre. Alternatively you can contact customers services on +86 020-66353999 or email email@example.com
Cookies (including those which enable banner advertising) require a separate opt out.
SECURITY OF YOUR PERSONAL DATA
Our website and Apps have appropriate security measures in place to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. All information you provide to us is stored on secure servers. We have also put in place procedures to deal with any suspected personal data breach.
Where you have chosen a password which enables you to access certain parts of our website or our Apps, you are responsible for keeping this password confidential. We ask you to choose an effective, secure password and not to share your password with anyone.
We recommend only connecting to secure wireless networks that you trust to reduce the risk of unauthorised people intercepting your online activity. Beware of the risks of using public wifi.
If you receive an email purporting to be from Longest asking for personal data, please do not respond to the email but please let us know that this has happened so we can check whether the email is genuine.
OUTSIDE EEA – DATA STORAGE & TRANSFER
The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”) to work with members of the Longest and third parties who we use to help us carry out the purposes referred to above or to comply with a legal duty.
Whenever we transfer your personal data out of the EEA, we will make sure an adequate level of protection is afforded to it by using one of the following safeguards:
We may transfer your personal data to countries that have privacy laws which give the same level of protection for personal data as the EEA;
We may use contract clauses with recipients which mean they must protect your personal data with the same level of protection as it has in the EEA;
We may transfer personal data to organisations if they are part of the Privacy Shield framework which requires them to provide similar protection to personal data shared between European countries and the US.
HOW LONG WE KEEP YOUR PERSONAL DATA
We will keep your data for as long as you are a customer and thereafter we may keep it for longer in order to respond to any questions or complaints and to maintain necessary records to satisfy legal, accounting or reporting requirements. We may also keep your data for research or statistical purposes.
You have the right to object to our use of your personal information, or to ask us to delete, remove or stop using it if there is no need for us to keep it. Please let us know if you think we should not be using it, but please be aware that there may be legal or other official reasons why we need to keep or use your information.
Your rights under data protection laws in relation to your personal data are briefly summarised below, and you can exercise these rights by emailing us at firstname.lastname@example.org
Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it.
Please note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which we will tell you about, if applicable, after receiving your request.
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms.
Request restriction of processing of your personal data. You can ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; © where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Please note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
Withdraw consent at any time if we are relying on your consent to process your personal data (such as direct marketing and cookies). This won’t affect any processing already carried out before you withdraw your consent or processing under other grounds. If you withdraw your consent, we may not be able to provide certain products or services to you.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
You will not have to pay a fee to access your personal data and we try to respond to all requests within one month.
HOW TO CONTACT US
Contact us at email@example.com if you have any questions, comments, concerns or complaints related to your Personal Information held by us or in case you wish to exercise any of your data privacy related rights. Please note that this email address is strictly for privacy related queries.
Alternatively, you always have the right to approach the competent data protection authority with your request or complaint.