INFORMATION ABOUT PROCESSING PERSONAL DATA

 

INFORMATION ABOUT PROCESSING PERSONAL DATA

Effective Date: 2026-04-24

 

Summary of Changes: This revision only adds the official Chinese translation; all terms and content of the policy remain unchanged.

 

HERE AT LONGEST, WE ARE COMMITTED TO PROTECTING YOUR PRIVACY AND PERSONAL INFORMATION.

DATA PROCESSING & PRIVACY POLICYThis policy sets out the basis on which we collect and process your personal data through your use of our website, our digital applications (Apps), and/or signing up for newsletters and other marketing activities either offline or online.

Any changes we make to this policy in the future will be posted on this page and, if appropriate, notify to you by email so please check this page regularly.

YOUR PERSONAL DATA

Information You Provide for Us

You will provide some or all of the following information to us when you purchase goods from our website, register a customer account, use our Apps, contact us, or sign up for newsletters and other marketing activities, either offline or online:Your Identity and Contact Details -includes your name, email address, home postal address/billing address, delivery address (if different), and your contact telephone number;Your Payment Details – your bank details and payment card details, however, your payment transactions will be encrypted by the acquiring bank so we will not retain any payment card details submitted by you;Your Profile Data – if you register a customer account, this includes the profile you create to identify yourself when connecting to our website and Apps (including your username and password) and other data about purchases and your personal preferences; and Additional Personal Details – At your option, you can also provide additional personal information for us such as your date of birth, gender, product preferences and interests. This additional information would only be collected and stored by us for the purpose of analyzing sales to help us improve our products and services and for the purpose of any direct marketing which you may have expressly given your consent to.

Please Note: It is important that the personal data we hold about you is accurate and up to date. Please keep us informed if your personal data changes during your relationship with us.We do not collect any categories of sensitive personal data and this website is not intended for children so we do not knowingly collect data relating to children.

Information We Collect When You Use Our Website or Our Apps

As you interact with our website and Apps, we also automatically collect usage and technical data (described below) about your device, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies.Usage Data – includes details of products and services you have purchased from us, and information about how you use our website and our Apps;Technical Data – includes:your Internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website;information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our website (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page, mobile applications traffic data, weblogs and other communication data ;if you use a mobile device to access our website or one of our Apps, the type of mobile device you use, a unique device identifier (for example, your device’s IMEI number, the MAC address of the device’s wireless network interface, or the mobile phone number used by the device), mobile network information, your mobile operating system, the type of mobile browser you use, time zone settings);Other – We may also receive information from third parties we work closely with such as online fashion retail platforms, delivery services, credit reference agencies and fraud prevention agencies.

WHAT WE USE YOUR PERSONAL DATA FOR

Data protection law in the UE allows us to collect, use, store and transfer personal information if we have one or more of the following purposes for doing so:To fulfill a contract with you; orWhere necessary to comply with a legal or regulatory obligation; orWhere necessary for our legitimate interests (or those of a third party) provided your interests and fundamental rights do not override these interests); orFor other reasons where you have expressly consented to those purposes.

Below are the ways we will use your personal data to fulfill your contract and/or for our legitimate interests:Processing your order, including taking payment, supplying products and any after sales services such as cancellations and returns;Identify verification and credit checking;Keeping you updated on the progress of your order, we will usually communicate with you about your order by email, but we or our couriers may also contact you by phone;Where you have registered with us, processing and administering your account;Processing information required for competition, promotion or survey entries by you;Allowing you to participate in interactive features of our service if you choose to do so;Analysing sales to help us understand and improve our business;Administration, analysis and assessment of our website and Apps and their performance, to understand and develop our business and for the improvement and optimisation of our website and any Apps; andAs part of our efforts to keep our website and our Apps safe and secure.

Direct Marketing – We need your consent for direct marketing communications. If you have expressly given your consent to receive direct marketing from us, whether via our website, Apps or in store, we may use the information you have given us for:Delivering direct marketing, advertising and updates from us to you, such as telling you about forthcoming events, products, services and offers and updates and information about us;Measuring and understanding the effectiveness of advertising we serve to you and others; andMaking suggestions and recommendations to you and other users of our website and our Apps about goods or services that may interest you or them.

At any time you can opt out of direct marketing clicking on the unsubscribe button at the end of the email.Cookies: We need your consent for our use of cookies. You have the right to withdraw your consent.

WHO WE SHARE YOUR PERSONAL DATA WITH

We may share your information within the Longest and with our selected third parties for the purposes referred to above. For example:Payment Acquiring Services to process your paymentDelivery and Courier Companies to supply your order;Credit Reference & Fraud Prevention Agencies for credit checking and identity verification;Analytics and search engine providers that assist us in the improvement and optimisation of our website and Apps;Build and hosting service providers that help us to maintain the software that runs our website and our Apps. They provide us with reporting statistics, and serve cookies on our behalf to enable any website or Apps personalisation and sign-in functionality. Click here for more information on cookies.Where you opted in to direct marketing, third party advertisers, affiliate marketing agencies and advertising networks engaged by us to select and serve relevant communications to you on our behalf.

We require all third parties engaged by us to respect the security of your personal data and to treat it in accordance with the law. Such third parties are only allowed to process your personal data in accordance with our instructions, and not for their own purposes.

From time to time, we may ask you if you would like to be contacted by other selected third parties, such as part of a joint promotion or a collaboration. If we do this, we will also provide you with a link to that third party’s privacy policy to help you decide whether or not you wish to be contacted by them. If you do consent to this (by an express opt in), that third party would be the data controller in respect of any activity by them that you have consented to.

Links to Other Organisations

Our website and/or our Apps may, from time to time, contain links to and from websites of our partner networks, advertisers and affiliates. If you follow a link these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

OPTING OUT OF MARKETING AND PREFERENCE UPDATES

If you no longer wish to receive direct marketing and updates from Longest you can unsubscribe at any time by clicking on the link in the footer of the email or using the ‘unsubscribe from all’ link within the email preference centre accessible through the emails. You can also amend your preferences within the email preference centre. Alternatively you can contact customers services on +86 020-66353999 or email export@longest.cnCookies (including those which enable banner advertising) require a separate opt out.

SECURITY OF YOUR PERSONAL DATA

Our website and Apps have appropriate security measures in place to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. All information you provide to us is stored on secure servers. We have also put in place procedures to deal with any suspected personal data breach.

Where you have chosen a password which enables you to access certain parts of our website or our Apps, you are responsible for keeping this password confidential. We ask you to choose an effective, secure password and not to share your password with anyone.

We recommend only connecting to secure wireless networks that you trust to reduce the risk of unauthorised people intercepting your online activity. Beware of the risks of using public wifi.

If you receive an email purporting to be from Longest asking for personal data, please do not respond to the email but please let us know that this has happened so we can check whether the email is genuine.

OUTSIDE EEA – DATA STORAGE & TRANSFER

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”) to work with members of the Longest and third parties who we use to help us carry out the purposes referred to above or to comply with a legal duty.

Whenever we transfer your personal data out of the EEA, we will make sure an adequate level of protection is afforded to it by using one of the following safeguards:We may transfer your personal data to countries that have privacy laws which give the same level of protection for personal data as the EEA;We may use contract clauses with recipients which mean they must protect your personal data with the same level of protection as it has in the EEA;We may transfer personal data to organisations if they are part of the Privacy Shield framework which requires them to provide similar protection to personal data shared between European countries and the US.

HOW LONG WE KEEP YOUR PERSONAL DATA

We will keep your data for as long as you are a customer and thereafter we may keep it for longer in order to respond to any questions or complaints and to maintain necessary records to satisfy legal, accounting or reporting requirements. We may also keep your data for research or statistical purposes.

YOUR RIGHTS

You have the right to object to our use of your personal information, or to ask us to delete, remove or stop using it if there is no need for us to keep it. Please let us know if you think we should not be using it, but please be aware that there may be legal or other official reasons why we need to keep or use your information.

Your rights under data protection laws in relation to your personal data are briefly summarised below, and you can exercise these rights by emailing us at export@longest.cn

Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it.

Please note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which we will tell you about, if applicable, after receiving your request.Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms.Request restriction of processing your personal data. You can ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of our data but we need to verify whether we have overriding legitimate grounds to use it.Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you chosen, your personal data in a structured, commonly used, machine-readable format. Please note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.Withdraw consent at any time if we are relying on your consent to process your personal data (such as direct marketing and cookies). This won’t affect any processing already carried out before you withdraw your consent or processing under other grounds. If you withdraw your consent, we may not be able to provide certain products or services to you.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

You will not have to pay a fee to access your personal data and we try to respond to all requests within one month.

HOW TO CONTACT US

Contact us at export@longest.cn if you have any questions, comments, concerns or complaints related to your Personal Information held by us or in case you wish to exercise any of your data privacy related rights. Please note that this email address is strictly for privacy related queries.

 

个人信息处理说明

生效日期：2026 年 04 月 24 日修订内容摘要：本次仅新增官方中文译本，政策条款及内容未作任何修改。

龙之杰（Longest）致力于保护您的隐私与个人信息。

数据处理与隐私政策

本政策阐明我们在您使用我们的网站、数字应用程序（APP）、订阅新闻通讯以及参与线上或线下其他营销活动时，收集和处理您个人数据的依据。

我们未来对本政策的任何修改将发布在本页面，并在适当时通过电子邮件通知您，请您定期查看。

一、您的个人数据

（一）您向我们提供的信息

当您在本网站购买商品、注册客户账户、使用我们的 APP、联系我们，或订阅新闻通讯及参与线上线下营销活动时，您将向我们提供以下部分或全部信息：

  • 身份与联系方式：姓名、电子邮箱、家庭邮寄地址 / 账单地址、配送地址（如不同）、联系电话；
  • 付款信息：银行信息与支付卡信息。您的支付交易将由收单银行加密处理，我们不会留存您提交的任何支付卡信息；
  • 账户资料：如您注册账户，将包括您用于登录网站与 APP 的账户信息（含用户名和密码）、购买记录及个人偏好相关数据；
  • 补充个人信息：您可自愿提供出生日期、性别、产品偏好与兴趣等。该类信息仅用于销售分析、改进产品服务，以及在您明确同意后用于直接营销。

请注意：我们持有的您的个人信息需保持准确和最新。如您的个人信息发生变更，请及时告知我们更新。我们不收集任何敏感个人信息，本网站不面向儿童，因此我们不会故意收集与儿童相关的数据。

（二）使用网站或 APP 时自动收集的信息

当您与网站及 APP 交互时，我们将通过 Cookie、服务器日志及类似技术自动收集使用数据和技术数据，包括：

  • 使用数据：您购买的产品与服务详情、网站及 APP 使用行为信息；
  • 技术数据：IP 地址、浏览器类型与版本、时区设置与位置、浏览器插件、操作系统、访问设备信息；完整 URL 点击流（含日期时间）、产品浏览 / 搜索记录、页面响应时间、下载错误、页面停留时长、页面交互信息（滚动、点击、悬停）、移动设备类型、唯一设备标识符（IMEI、MAC 地址、设备手机号等）、移动网络信息、移动操作系统、移动浏览器、时区设置等；
  • 其他信息：我们可能从合作第三方获取信息，包括线上零售平台、配送服务、征信机构及反欺诈机构等。

二、个人数据使用目的

欧盟数据保护法允许我们在以下合法基础下收集、使用、存储和转移个人信息：

  • 履行与您签订的合同；
  • 遵守法律或监管义务；
  • 为实现我们或第三方的合法利益，且您的权益与基本权利不凌驾于该等利益之上；
  • 您已明确同意的其他情形。

我们将基于履行合同及 / 或合法利益，按以下方式使用您的个人数据：

  • 处理订单、收款、发货及取消、退货等售后服务；
  • 身份验证与信用核查；
  • 向您更新订单进度（通常通过电子邮件，我们或快递商也可能电话联系）；
  • 账户注册、管理与维护；
  • 处理竞赛、促销、调查报名相关信息；
  • 提供服务互动功能（如您选择使用）；
  • 销售分析，以理解并改进业务；
  • 网站与 APP 的管理、分析、性能评估、优化与升级；
  • 保障网站与 APP 的安全。

直接营销：开展直接营销需获得您的同意。如您明确同意接收我们的营销信息，我们可用于：

  • 向您发送营销资讯、广告及更新内容，包括活动、产品、服务、优惠及公司动态；
  • 评估并提升广告投放效果；
  • 向您及其他用户推荐可能感兴趣的产品或服务。

您可随时点击邮件底部的取消订阅按钮退出直接营销。Cookie：我们使用 Cookie 需获得您的同意，您有权撤回同意。

三、个人数据共享对象

我们可能在龙之杰内部共享您的信息，或向以下选定第三方共享：

  • 收单服务机构：处理付款；
  • 物流与快递公司：配送订单；
  • 征信与反欺诈机构：信用核查与身份验证；
  • 分析与搜索引擎服务商：协助优化网站与 APP；
  • 网站与 APP 开发及托管服务商：维护系统、提供统计报告、代理使用 Cookie 以实现个性化与登录功能；
  • 如您同意接收营销信息，我们委托的第三方广告商、联盟营销机构及广告网络可代表我们向您推送相关资讯。

我们要求所有合作第三方尊重您的个人数据安全，并依法处理。第三方仅可根据我们的指令处理数据，不得用于自身目的。

我们可能不时询问您是否愿意接收其他精选第三方的信息（如联合促销）。如您明确同意，该第三方将成为其处理活动的数据控制者。

四、链接至其他机构

本网站及 APP 可能包含合作伙伴、广告商及关联方网站链接。第三方网站拥有独立隐私政策，我们不对其承担责任。请您在提交个人信息前查阅相关政策。

五、退出营销与偏好更新

如您不再希望接收龙之杰的直接营销信息，可随时通过以下方式退订：

  • 点击邮件页脚退订链接；
  • 使用邮件偏好中心 “全部取消订阅”；
  • 修改邮件偏好中心设置；
  • 联系客服：电话 +86 020-66353999，邮箱 export@longest.cn。

Cookie（包括用于横幅广告的 Cookie）需单独退出。

六、个人数据安全

我们的网站与 APP 已采取适当安全措施，防止个人数据意外丢失、未经授权访问、使用、篡改或泄露。您提供的所有信息存储于安全服务器，我们已建立疑似数据泄露处理流程。

如您设置密码访问网站或 APP 的特定功能，您有责任保密密码。我们建议您使用高强度安全密码，不向他人泄露，并谨慎使用公共 WiFi。

如您收到声称来自龙之杰并索要个人信息的邮件，请勿回复，并立即告知我们核查真伪。

七、欧洲经济区以外的数据存储与传输

我们收集的您的数据可能被转移并存储于欧洲经济区（EEA）以外地区，用于与龙之杰成员及第三方合作开展上述目的业务，或履行法定义务。

当我们将您的个人数据转移出欧洲经济区时，将通过以下保障措施确保足够的保护水平：

  • 转移至隐私保护水平与欧洲经济区相当的国家 / 地区；
  • 与接收方签订合同条款，要求其按欧洲经济区同等标准保护数据；
  • 转移至加入隐私保护框架的机构，该框架要求其对欧美间共享的个人数据提供同等保护。

八、个人数据留存期限

我们将在您作为客户期间留存您的数据，客户关系结束后可延长留存，用于答复咨询、处理投诉、满足法律、会计或报告要求，也可用于研究或统计目的。

九、您的权利

您有权反对我们使用您的个人信息，或在无留存必要时要求删除、移除或停止使用。如您认为我们不应处理您的信息，请告知我们；请注意，我们可能因法律或官方要求需留存或使用相关信息。

根据数据保护法规，您享有以下权利，可通过邮箱 export@longest.cn 行使：

  • 访问权：获取我们持有的您的个人数据副本；
  • 更正权：更正我们持有的不准确或不完整信息；
  • 删除权：在无正当处理理由时要求删除个人数据；
  • 反对权：如我们基于合法利益处理数据，且您认为该处理影响您的基本权利与自由，可提出反对；
  • 限制处理权：在特定情形下要求暂停处理您的个人数据；
  • 数据可携带权：要求将您的个人数据以结构化、通用、机器可读格式转移给您或第三方；
  • 撤回同意权：随时撤回对营销、Cookie 等事项的同意，不影响撤回前已合法开展的处理。撤回后我们可能无法提供部分产品或服务。

我们可能要求您提供信息以验证身份，确保数据不被无权人士获取。访问个人信息无需付费，我们将尽力在一个月内回复所有请求。

十、联系我们

如您对我们持有的个人信息有任何疑问、意见、关切或投诉，或希望行使数据隐私相关权利，请通过邮箱联系我们：export@longest.cn。